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How to increase and optimize rental performance through 5-star reviews

Massimo Valentini, founder and director of Puglia Paradise, illustrates the benefits of having a great online reputation thanks to excellent reviews.

Experience the magic of Puglia staying in a villa with pool, selected between links and reviews. “This is a key element, which affects not only the booking rate but also the rental price“, declares Massimo Valentini. “The reviews – he explains – are one of the most important parts of the online reputation of the company and are a kind of guarantee for foreigners when they stay in Puglia”.

Puglia Paradise is an agency specialized in the exclusive management of Trulli and villas with swimming pool with a 5-star service. But Massimo Valentini had from the beginning the ambition to get another exclusive: the 5-star reviews, “and today – he proudly states – two years after the start of the company, I can say that we have succeeded, also with 80% of the reviews obtained against an average market rate of less than 25%”.

A success achieved thanks to the attention to detail, in order to make the guests’ stay as pleasant as possible. “We offer – says Valentini – a hyper-qualified but never intrusive support, in this way the guest feel that Puglia Paradise is available for any need but at the same time respects their privacy, which is one of the most important elements. Puglia Paradise Staff is available 24 hours a day to recommend experiences to do, restaurants to go to, but above all to intervene in case of problems: whether it is a lack of energy, a neighbor who disturbs the quiet or a theft of documents,  it is our concern to ensure that nothing spoils the holiday.  It is also important to be totally in tune with the villa’s owners that – comments Valentini – fully embrace the hospitality philosophy of Puglia Paradise”.

Translation of the article “Puglia Paradise: incrementare e ottimizzare gli affitti con recensioni a 5 stelle” published on Corriere dell’Economia on December 5, 2018.

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